We made the logo and identity for a proudly Mexican shoe company. The image is inspired by the Plumeria Rubra flower, in its national variety of Oaxaca. The new logo will be used on multiple supports, as in this shopping bag. The color palette that we use for Kaktly conveys warmth, confidence and style. Each tone is designed to differentiate the audiences to whom they are directed. We loved working with this proudly Mexican company.